Building Brand Awareness
For Data-Driven Companies

We develop PR strategies and B2B marketing programs that build brand awareness and generate demand for data-driven technology solutions and services. We do this by developing compelling stories that matter to audiences, understanding the content triggers that resonate.

We take a solution-based approach to storytelling, addressing key issues which matter most to customers and stakeholders, on themes such as productivity, operational efficiencies, regulatory compliance, cost savings, innovation, CSR, security, business growth and profitability.

WHAT WE DO

Brand Awareness

Thought leadership is an important component of a brand awareness strategy, particularly when launching a new solution, expanding channels or entering new markets. We position brands as industry experts who provide insights on the news and key issues which are impacting enterprise and vertical markets. We understand how audiences connect with brands, and help drive important industry conversations, build relationships and shape stakeholder perceptions. We elevate brands and build reputations based on trust.

Content Creation

Great brands have great content. We create messages that educate, inform, inspire and call target audiences to action. We keep pace with the evolving ways and platforms from which audiences consume content, and strategically tailor key messages, integrate channels and multimedia formats to deliver measurable results. We create content that engages, drives conversations, conveys consistent messaging, clarity of voice, and is optimized across owned, earned, shared and paid media platforms.

B2B Marketing

We help brands strengthen B2B marketing programs to achieve business development goals by creating strategies that capture mindshare around value propositions. We develop a solution-based approach to marketing programs and harness the power of a story to illustrate how complex and innovative new technologies are solving leading industry challenges. We help build strategic industry relationships, and provide support for marketing programs that reach reseller, VAR and channel partners.

Public Relations

Relationships are based on trust. We create connections for brands with customers, stakeholders and influencers using proven PR strategies, digital marketing tools and industry best practices. PR and media relations are core strengths; we know how to pitch a story and secure news and editorial coverage. We bring experience working with N.A. business and technology media, and a track record of success navigating the hyper-connected, digital media ecosystem with stories that break through the clutter.

We’re here to help you build your brand. Let’s talk about the possibilities.