CMM Communications Inc. is a public relations consulting firm founded in 2007. We specialize in creating public relations and business-to-business (B2B) marketing strategies that elevate data-driven brands and drive results. In an increasingly complex, and hyper-connected digital media marketplace, we create messages that resonate and tell stories that matter.
We serve as a seamless extension to in-house marketing and external agency teams. Our network of senior consultants includes digital marketing strategists, content marketers, media relations specialists and freelance writers. We bring strong corporate and agency-side experience, as well as deep roots in the North American technology and business media marketplace. Our approach is agile, responsive and scalable.
Our process combines a proven, results-focused methodology with a passion for creativity and storytelling. We build a cohesive team tailored to the task with the needed breadth of skills and experience crossing multiple public relations and B2B marketing disciplines. We combine that with the most current digital marketing and analytics tools and services to plan, execute, optimize and measure media campaigns.
The planning process begins with a framework that outlines goals and objectives, identifies target markets, audiences and stakeholders, and establishes benchmarks for success that align with business objectives. We then identify the trending topics and the influencers who are leading the dialogue around key industry issues within target verticals. With that information, we develop strategies and compelling content to engage in those conversations and call audiences to action.